Getting The Message Out
Amid our huge efforts to look after the cats in our care, it’s all too easy to neglect other aspects of developing this business – for that is effectively what a charity is.
WCWT needs to generate more resources, both of the human and the financial kind if we are to maintain and expand our current level of service. And put simply, the more people who know about us, the more support we can expect.
For this reason, the trustees have recently appointed a new volunteer as Marketing & PR Coordinator, Mike Glennon, who responded to our leaflet drop earlier this year.
“It was about to go in the bin”, said Mike, when the WCWT leaflet came through his Offington Gardens letterbox back in June. “It’s not that I throw animal charity literature away; in fact, I’m inundated with mailshots from dozens of charities and never refuse to send a donation. However, mailshots nowadays are often back-to-back to keep costs down and I only saw one side of the leaflet – a double-glazing firm, I think. As it went in the bin, however, I noticed the WCWT cat on the back!”
It wasn’t long before Mike had been enticed along to our AGM and given some honest work to do. Happily, his efforts are bearing fruit already and we now have WCWT articles about to appear in local parish magazines in Littlehampton, Rustington, East Preston, Ferring, Angmering and another in Caring4Sussex magazine, all promoting our Old Age Puss for Old Age Pensioner scheme. Commitments to carry our editorial material have also been received from local publications in Sompting, Findon and Broadwater and the quest goes on for more.
In reality, securing publicity for worthy causes like ours shouldn’t be hugely difficult, provided someone with experience in PR takes the time to establish good relationships with editors and provide a steady flow of relevant material. This highlights, of course, the fundamental need to pull in ever more members, so that the various disciplines of running a business can be spread across more people. Maybe you have a friend, neighbour or relative you can entice into our fold? Please think hard …!
PR Mike consults his PR consultant